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UNLEASHING FREAKNESS
The Secret to Thriving.
Amplify What’s Remarkable!
What if everything you’ve been taught about personal growth is backward?
For decades, Frank Keck tried to fix what was “broken” about himself—chasing approval, playing nice, numbing pain, and trying to live up to everyone else’s standards. Until one day, life cracked him wide open... and he discovered a radical truth:
You don’t need to be fixed. You need to be amplified.
Unleashing Freakness is part personal journey, part transformation toolkit—a powerful fusion of Frank’s real-life experiences, neuroscience, physics, and a dash of soul. This book is your permission slip to stop hiding, start creating, and finally become the bold, authentic version of yourself you were born to be.
Inside, you’ll get tools, tips, tidbits, and breakthrough processes to:
✓ Let go of shame, fear, and people-pleasing
✓ Tap into your natural energy and creativity
✓ Move from stuck to FLOW using the Freakness Flow Model
✓ Build a life aligned with your truth—not someone else’s expectations.
Whether you’re in a moment of transition or simply done playing small, this book will help you unleash what’s already remarkable inside of you.
Because thriving isn’t about fixing yourself...
It’s about amplifying your Freakness.
WHO THIS BOOK IS FOR:
People ready to break free from self-doubt and stuck energy
Leaders, creatives, and visionaries who want to live in alignment
Anyone who’s ever thought, “There has to be more to life than this”
YOU—if you’re ready to unleash your inner brilliance and thrive
Chapter 0
INTRODUCTION
Why I’m Writing This Book
I Got Tired of Running From Myself
Let me tell you a secret. Have you ever had a secret that you hid from everyone? That you even tried to hide from yourself? Ha ha ha, me too! Well, I’m going to let you in on many of my "secrets" in life—the things I was trying to hide from myself.
For most of my life, I was afraid of being me. Not the kind of fear that makes you scream and run—more like the quiet kind. The fear that whispers, "You aren’t good enough." The fear that says, "Other people don’t care about you. You aren’t cool. You’re just a fool." The fear that convinces you to wear the mask, say the right thing, be the nice guy—oh crap, we’ll dig into that whole Mr. Nice Guy or Ms. Nice Gal garbage later (rolling my eyes at myself!)—eat the crappy food, and clap politely even when someone says something dumb or makes no sense to you. Trying hard to fit in.
I spent decades mastering the art of blending in—even when my soul was up on a metaphorical table, screaming, "Hey! I’m over here! Wearing glitter! And a cape!" But here’s the thing: when you dim your light to make other people comfortable, you don’t just lose your glow—you lose yourself. (I am a pro at this, as you’ll learn in this book.)
This book is me taking the mask off. Showing my true self. And… living to tell about it! It’s my story of finally embracing the parts of me I was taught to hide—my weirdness, my depth, my emotions, my intensity, my heart. It’s the story of learning that the very things I thought made me broken were actually the keys to my brilliance. It's also about you.
FRANK KECK
ABOUT THE AUTHOR
Frank Keck helps people get real—with themselves, their teams, and their potential.
He’s part speaker, part leadership coach, and part permission slip to stop pretending and start thriving.
As the creator of the Freakness Flow Model and founder of CoreBuild, Frank has spent the last 30 years helping people and organizations unlock what makes them remarkable. From credit unions and corporations to college students and C-suite leaders, his work has helped thousands shift from fear to flow—and from playing small to showing up fully.
In Unleashing Freakness, Frank weaves together his personal transformation journey with powerful insights from neuroscience, emotional intelligence, physics, and just the right amount of soul. He’s also the mind behind breakthrough programs like Speed Reading People and The Freakness Advantage, designed to help people amplify their unique strengths and create lives (and workplaces) where everyone thrives.
Frank is known for mixing brain science, vulnerability, and a whole lot of “Wait… did he just say that? ” to spark real change. Whether he’s on stage or across the table, his goal is the same: help people stop hiding and start connecting—for real.
When he’s not working, he’s probably walking, laughing, or asking way too many deep questions over lunch.
TESTIMONIALS
"Frank challenges others to think differently."
Outcome has the potential to plant seeds. Seeds require your intentional development to grow. Frank has challenged me to take action on my thoughts. Frank feeds ideas with the energy that is needed for them to be successful. He can pull the inner thoughts out of your mouth. Make sure to have a few pieces of paper and a pen when you see Frank. Don't want to miss a good opportunity to take advantage of each thought. Outside of the ideas, Frank is an excellent individual. He knows how to engage a room first thing in the morning and keep them going all day. Frank's superpower is his emotional intelligence, ability to see through the fog, and mentor others.
Josh S. Project Director
"Frank is an insightful and motivational."
Frank is an insightful and motivational presenter - but so are a lot of people. What differentiates him in my experience is his genuineness and his ability to personalize and make his message meaningful at an individual level. I have seen him present on a dozen occasions and, regardless of the topic, post-session evaluations routinely included feedback - to paraphrase - "it felt like he was talking directly to me". I believe his effectiveness as a speaker/leader emanates from his genuine care and "feeling" for his audience. As a result, his message has staying power and continues to positively impact the workplace long after it has been delivered. He will help your organization move forward.
-Steve S. Asst. VP/ HROE
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